Jessica Karwat: From Burnout to Alignment, Feminine Strategy & Building an Authentic Business | Ep39

Jessica Karwat is a Women’s Transformation Coach helping female entrepreneurs build aligned, thriving businesses without burnout. After building a successful health coaching business, she realized hustle wasn’t the answer—inner healing was.

Through deep inner work, she embraced feminine energy, self-trust, and emotional alignment to create success with ease. Now, she helps women break through limiting beliefs, overcome subconscious blocks, and build businesses that support their dream life.

Jessica’s mission is to show women that success comes from stepping into personal power, not sacrificing well-being. She blends inner work with aligned strategy for more freedom, fulfillment, and flow.

In this episode of the Successful Spiritualpreneur Podcast, Christian sits down with Jessica Karwat—a women’s transformation coach and business mentor who helps female entrepreneurs build aligned, sustainable businesses without burning out.

Jessica shares her powerful journey from a high-achieving vegan health coach to a soul-led mentor, revealing how a breaking point in Greece became the catalyst for redefining success through inner alignment.

She unpacks why hustle is a dead-end path, how feminine energy and Human Design offer a new model for business growth, and why strategy alone won’t work without self-trust, nervous system regulation, and emotional safety.

Jessica also shares tools she uses with clients—like honoring the menstrual cycle, identifying subconscious patterns, and tapping into authentic leadership—to help spiritual entrepreneurs lead from who they truly are.

If you’ve ever questioned whether the path you’re on really aligns with your truth, this conversation is your invitation to rebuild from the inside out—with more freedom, flow, and fulfillment.

Connect with Jessica Karwat:

Follow on Instagram: @iamjessicakarwat

Subscribe on YouTube: @iamjessicakarwat

Listen to her podcast: Transform with Jess

Visit her website: womensacademyoftransformation.com

Core Themes

• Inner alignment vs. hustle culture
• Feminine energy in business
• Burnout and sustainability
• Human Design in entrepreneurship
• Authenticity as business strategy
• Identity shifts and reinvention
• Nervous system regulation and trauma healing
• Personal empowerment and belief
• Routine, flow, and energy cycles
• Purpose-driven entrepreneurship

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Transcript

Christian
What's up, beautiful people. This is Christian from the Successful Spiritualpreneur Podcast. And today I'm super excited to have Jessica Karwatica Karwat on the show. She is a women's transformation coach helping female entrepreneurs build aligned thriving businesses without burnout. After building a successful health coaching business, she realized hustle wasn't the answer. Inner healing was. So deep in her work, she embraced feminine energy, self-trust and emotional alignment to create success with ease.

Now she helps women break through limiting beliefs, overcome subconscious blocks and build businesses that support their dream life. Jessica Karwatica's mission is to show women that success comes from stepping into personal power, not sacrificing well-being. She blends inner work with Alliance strategy for more freedom, more fulfillment and more flow. Welcome to the show. Couldn't imagine a better guest. Thank you, Jessica Karwatica.

Jessica Karwat
Thank you so much for having me. I'm super excited to be here.

Christian
I love it. tell us, I love that you've discovered, you know, the balance, so to say, of the divine masculine and feminine. How do you apply that in business and what is your definition of a successful spiritual entrepreneur?

Jessica Karwat
Yeah, that's quite a good question to start with. We know it's time. I love it. So yeah, I mean, I would take it back to when I started my business and when I realized very quickly into building my business that there were a lot of my past, I want to say patterns and beliefs I brought into the business.

Christian
Yep, we don't waste time here.

Jessica Karwat
that on the one hand made me very successful and on the other hand made me realize that it wasn't sustainable. So what I mean with that is, you know, we all grow up learning certain things about the world, about ourselves, right? We have experiences and of course I had my own and I've always been, you know, very proud of being the hard worker, dedicated, showing up no matter what. And so of course, when you have your own business,

that is very beneficial when you're like this, right? Because you do have to show up more sometimes than you thought maybe initially you would. And so as I started to build my business, I became very successful very quickly with my vegan health coaching business. And I was like, I didn't even know at that point what I was doing, right? I was just like, let me put it out there. Let's see what happens. Let me just grind and work really hard. And it's gonna work, which it did.

But eventually I found myself at a point and I remember it so vividly because it was a time where, you know, I worked really hard. I built myself up to a certain, you know, success and to a certain money income level that I wanted to have. And for the first time I took a trip with my friends who were also coaches at that time. And we went to Greece and, you know, I was so excited to be there.

And I just remember being locked into my room and working nonstop. I just remember like working a lot. And I also got my bleeding, you know, for women, it's also something that I really talk about a lot. got my period and I was in horrible pain. I remember just being in pain. I was coaching clients on my bed and I remember just thinking to myself, is this normal? Like, should I be feeling like this? Because then I...

I took a break, I went down and my friend came up to me and she just asked me the simple question, how are you doing? And I immediately start crying and I'm...

If this is what success looks like, I don't want it. If I have to sacrifice my health, if I have to sacrifice my personal time to be here with my friends, this is not what I want. And so something clicked within me where I realized that a lot of my old patterns that I initially thought were super useful were actually in the long run harming me in my business because it was no longer sustainable the way that I was running my business.

And that's where it kind of all came together. And I had this big aha moments that, you know, I asked myself, what's the point of having a business when you're miserable, when you're unhappy, when you're unhealthy. Like I can make all the money in the world, but ultimately that's not the life I choose to have. And so I now believe, yes, you can make a lot of money. You can be super successful, but

It starts with yourself first and aligning yourself with the values that you actually want to have in your business. So I don't know if that answers your question. That was a very long answer, but hopefully it did.

Christian
Yeah,

no, it's good. know, you just tied in your journey, your experience to that. you know, think lessons out there really value someone who's being authentic, you know, and I think that is, it's like the new currency is authenticity, you know, because followers and stuff like that, you know, it's not that what it was anymore. You know, people really want to connect and be with a person and,

you know, what you've done is really brought yourself into alignment and, you know, just really thought about and experienced what it is like to be either super on the, you know, hustle side or, you know, why I don't want to also neglect my feminine side, right?

Jessica Karwat
Yeah, absolutely. It's the biggest, it's like, I do agree authenticity is really big. And, and I do think that's why, ⁓ on some level, if you are, and I think this is, you know, also the people that you speak to and the people who listen to this podcast, it's like, when you are a very good hearted person.

Sometimes it's really hard to lead a business the way that business coaches tell you to do business, because business can be very masculine. It can be very results driven. It can be very pushing and very ignoring the human side in a way. And so I found myself a lot of times in situations where, my business coach would tell me something else, but it didn't feel human. didn't feel good to do it.

And so I think, you know, what you, what you brought up is the authenticity is so important. And I think like, it's crazy to think I've, I've had clients I worked with five years ago and I'm still in touch with them. Because the relationship that I built with these people goes beyond just, I was your coach. helped you get results and that's it. But there was truly, you know, a community, a connection, a relationship that I built with these people. and yeah, I just, that's, that's what, that's why I want to have my business. It's not just.

to, of course, you know, want to be successful and get the results that you want. But at the same time, it's important to not lose yourself in it as well.

Christian
Yeah. Yeah. How, how could we, you know, if everyone is out there listening, how can we, like, how, how can we guide them to find their alignments, their equilibrium, you know, cause that balance point is, is, ⁓ different for every person. Like, is there any tips or advice you have to like, well, you know, start finding your equilibrium first. And then obviously you put yourself out there in the business, ⁓ as a business, as a brand, is there any tips you have finding that alignment point?

Jessica Karwat
Yeah, actually a couple. I truly don't believe anymore, which I used to. I don't believe anymore that strategy is strategy for everyone. Strategy is not everything in business. there is people who can, know, 100 people can apply one strategy and 10 people are going to be successful and 90 will not. And it has nothing to do with

them not being able to apply it or they're doing it wrong, they could do everything right. But if it's not in alignment with who they are, it's just not going to work. And I found myself, I used to be the one chasing the next strategy. I was like, hey, this strategy is not working or it only gives me these results. Let me get to the next one. Let me get to the next one. I would always jump because I didn't look inwards and ask myself, what is it within me that is creating those results? It's not just strategy. It's something else that within me is creating that.

And so two things that have really helped me and because I specialize in working with women too, the first thing is definitely if you are a woman, allowing yourself to understand your menstrual cycle because you have, as women, you have energy cycles. That means, you know, we work a little bit differently in terms of our creativity, our productivity, the way that we show up, the way that we feel about ourselves, all of that impacts

You know how you feel and how you show up and the content that you create or how you can serve. And so it's really important to understand that we have those different phases that we go through. And in each of those phases, we have, we feel differently about life and business and everything. And so it's very important to learn how to work with those energy cycles. That is the first thing that I would say for my, for, for the female listeners. And the second thing, and I don't know if you're familiar with that, it's human design. Human design is.

something that completely changed my life. If you don't know what human design is, pretty much, it tells you how your energy works. And there is five different types, four to five different types. People have different opinions about that. And so it will tell you how your energy works. And because you know how your energy works, you will be able to then structure your business according to that energy. So as an example, I am a projector, I'm a 2-4 self-projector projector. That's what it's called. And as projector, we're

not meant to work a lot. I know it sounds very, what does it even mean? But as projectors, we're very good at like high, like high, how do you say high impact tasks in a short amount of time, right? Instead of grinding and doing a lot, we need to actually retract. We show our, you know, our gifts through either speaking for me that is speaking, I'm a self-project projector. That means my, my throat chakra is very

dominant. And that helps me, for example, if I want to get clients is to speak. So what I do is instead of, for example, creating a lot of carousel posts, which I do too, but for me, it's more powerful when my, when, when people who are interested in working with me, when they hear me speak, right? So podcasts, YouTube videos, when I do tick tock, I speak, right. Whereas for another type and another authority, might actually be.

another way of creating content or another way of, of, ⁓ you know, marketing that would work for them. So that has truly helped me understand what my gifts are instead of doing things that are actually not in alignment with, with who I am and then feeling burned out or feeling, you know, ⁓ resentful towards, towards my business, towards the things that are not working. So these are the two things.

Christian
Yeah, I love that. Yeah, I think, you know, always like doing like the inner work, never, it never stops. And like, there's so many cool tools like human design out there to just help guide you. So yeah, I love that you mentioned that. And quick question for, you know, like you as a brand, as a business, like what type of service and products do you offer? And how do you get it out there in the world?

Jessica Karwat
Yeah. So, I started, as I said, as a vegan health coach. And I'm going to give you a little bit of a background because a lot of people are like, why did you shift? Why did you decide to go into business coaching? I was a vegan health coach for four years and I was very successful in it. had, you know, hundreds and hundreds of clients that had amazing results, but I eventually found myself at a point where...

I was already doing very deep inner work with my clients, meaning I was already doing, helping them with trauma healing, with, you know, their subconscious reprogramming, with the mindset. So the clients in my world who were already clients were getting amazing results, but I wasn't talking about it. So if you were, if you were to look at my Instagram over a year ago, it was mainly vegan nutrition, vegan training, vegan, all of that kind of stuff.

But people actually didn't know that my transformations go a lot deeper than just, you know, which is not just, but like, felt like I was so much more than what I was portraying myself as. And so last year I hit a point where I no longer wanted to be that. And it was really a very difficult decision for me because, you know, you've built something so big and everyone knows you for that. And all of a sudden you're like,

Christian
Yeah.

Yeah

Now you

at the big persona and the image and the brand and like we at the same while that thing is growing and while we're building and while that's being projected more onto and built like we just we evolve like we grow and then we are a different version and it's like well how do I put this out now you know

Jessica Karwat
exactly.

Exactly. Exactly. And it was, it was such a journey because I would then look at all these other vegan health coaches who like, you know, ours, and there, are people who started a long time as me and they're still doing it and they're super successful at it. And sometimes I, you know, I was like, why can't this be me? Like, why do I have to change or why do I have to whatever, right? We have to be complicated. ⁓ but how you say like, I hit a point where I remember so vividly that was last year.

I think February or March and I was doing a master class and this master class was about inner healing and trauma and I was so passionate about this master class and I had these people that were there and the questions were, but how do I get my vegan protein? And I'm sitting there and I'm literally like, okay, this is no longer working for me because I started to feel resentful towards people who have the right to ask a question like this, but I felt like this was no longer me. didn't want to.

answer these questions anymore. wanted to go through with people. And so, yeah, it was really hard. It was really hard to make that decision. It's not easy. It's not easy to decide something like

Christian
Yeah.

Yeah, it's that point

when, kind of like, that, that, that question was like a little bit out of, or a lot out of alignment to what you wanted to answer. just like, I don't know, this, is this my vibe? Is this my tribe anymore? You know what I mean? So, yeah. So how did you make that transition? Like, did you, yeah.

Jessica Karwat
Exactly, exactly.

Yeah, so that masterclass ended and I'm sitting in my room and I'm just, I'm angry. I'm sad. My partner comes in and I just started crying. I'm like, I'm over it. I'm like, I'm literally over it. I cannot do this anymore. And the next day, I, you know, at that time I had an assistant coach who was helping with my clients. She feels something is off and you know, she's like, Hey, are you okay?

And I'm like, no, no, Amanda, I think I have to change everything. Like, I can't do this anymore. I don't know. And that's, that was the hardest point. I didn't know what I wanted. I knew I didn't want that, but who was I without that? So it was like, well, is it going to be live coaching? Is it going to be like, what is it? What am I going to call myself now? Because you also, know, titles and everyone gives you a title and like, you define yourself by the title, you define yourself by your achievements, you define yourself by what you do. And

And for me, it just felt so much more complex of what I was doing that last year for a lot of time, it was a lot of death of my old identity. So that is also a grieving process of like grieving that person that you used to be, that you no longer are, creating that space for uncertainty and for allowing yourself to also feel lost. Because a lot of people think, you know, feeling lost is bad or we shouldn't feel that way. But

I actually created this space to just be and to also figure out like, who am I beyond what I've created? What do I actually want to do? So that was that space that I created where a lot of, you know, purging and a lot of like just letting go and a lot of healing was happening. And then also then came that reinvention of, well, if I'm no longer this and I'm in this process of reinvention.

I just allowed myself to play around with it a little bit. Right. So I knew I had some people who are still my clients. You know, I had, I just had the most wonderful people in my world. So, so many people who still stayed, even though I was a vegan health coach when they joined and now I'm a business coach. Like they're still with me after all this time, because I'm, that's why when you say authenticity, I agree with that a hundred percent, because the work goes so much deeper than just here are your results. Right. And so, ⁓

For a long time, I just allowed myself to play around. I created, you know, a short program here about confidence. I created a short program here about healing. I created another program here about this. And eventually I was like realizing, you know, I started to talk to more people and my clients and I was asking them, listen, what is it that you actually want in your life? Like if you were to right now choose, if I could have a blank slate and like,

like what would be your dream life? Because in my mind, I always had this word like dream life, dream life. I've created my dream life. I travel the world, I work online, I have all the things I ever wanted. And so I was like, I guess I'm really good at manifesting and creating those things for myself. So I wanted to know what my clients wanted. And every single person was to me like, if I could just have my own business and my own freedom, that would be great.

And so started to click for me. was like, so I was like, why don't you have your own business? What's holding you back and having your own business? And they're like, yeah, you know, like I'm not good enough. I don't have experience. And I'm like all this stuff that comes up, right? When we talk ourselves out of the things that we think we can't have. I'm like, huh. Okay. So it all started to click for me off. Like I can still do all this in a work because ultimately you create your outside base of what's inside of you. So even though I call myself a business coach,

Most of the work I do is inner work. It's regulating your nervous system is breaking through your trauma. It's reprogramming your subconscious mind because strategy is nothing when you still don't believe you can do it. When you still have those subconscious fears of being seen or charging for what you're worth or putting yourself out there. ⁓ and so that's how it all became one. And when everything started to click for me, ⁓ I don't get me wrong. I love strategy. love teaching that, but.

90 % of the time, the people actually need this other work because oftentimes we do know what we need to do. We know that we need to show up. We know what we need to put up. But the reason we're not, or we're not doing it the way that we know we should, is because there is inner things that are not aligned with who we need to be, if that makes sense.

Christian
Hmm.

Yeah, I love that. I really love that because that is the feminine side of strategy. You know what mean? It's like, yeah, this plan is great. But then people don't act on it for a million different reasons because they're missing that kind of like soil of nurturing or support or just like personal belief, I guess.

Jessica Karwat
Exactly.

Christian
layer that supports that change, that supports that strategy, you know?

Jessica Karwat
Absolutely, absolutely. I'm doing a masterclass tomorrow because it kind of hit me as well, which is called the wealthy nervous system.

Christian
You should

use that, like self-development or whatever like in the inner work is the feminine side of strategy. That's a good one.

Jessica Karwat
That's a good one. Yes, I love that. I'm actually holding the writers down.

Christian
You know? Yeah, write it down. This is a good one. It's like, yeah. Because I look at

everything in my life through the lens of like the divine masculine, divine feminine and kind of yin yang. Like, what's the balance? Like, because really for me in life, that's usually where it comes down to when something is too masculine. It's cool for maybe a while. Like I'm doing a Spartan race for one day, but.

Jessica Karwat
Yeah.

Christian
I'm probably gonna be tired of that, you know, if I would do that every, like once a month. It's like, it's too much, you know? It's like, and then the feminine is like, ooh, it's just like, mm, mm, mm, cuddling and, you know, watching movies, like, ugh, awesome. You know what I mean? Like, where do you find your balance within yourself, within your business, within your partner, you know?

Jessica Karwat
Yeah.

Yeah,

absolutely. I love that. I find like, you know, I worked with overdose five years. I spent a lot of money on my development. I spent a lot of money on business coaches. And the thing that was always missing for me was exactly that. Like the last person I also worked with, don't get me wrong, she's great. She's huge in the coaching space. Everyone knows her. You know, but also like there were things she would say to me of like, just put yourself out there. Just show who you truly are. Just be bold.

Christian
Hmm.

Jessica Karwat
And I was like, I don't know who I am. Who am I? Because ultimately like we all act with those filters on, right? The things that I heard when I was five years old are still within me unless I don't heal them. And so when you tell me just be yourself, just be your authentic self, I don't know who I am unless I let go of these filters and I peel off those layers to find back to who I truly am. And that's why I feel like a lot of times, like when we look at so many people, it's all, and that's going to sound really weird,

A lot of the content is so the same because we're all like trying to be ourselves and then we take on all these ideas and identities of how we should be. But the core of who you truly are is missing and you can only get to the core of who you are when you peel off all these layers of the things you've heard, the things you think you are. Like one of the biggest things I see for women is the good girl syndrome, right? It's this like growing up.

and hearing, just be a good girl. A good girl doesn't dress sexy or a good girl doesn't trigger people or a good girl keeps her mouth shut or a good girl doesn't cry or a good girl doesn't do this, including myself. I heard a lot of those things. All of us women, hear that when we grow up as children. And so then you have a coach who tells you just be bold, just be this. And you're a good girl. Your inner syndrome is like, but what if I trigger people?

What if like all of a sudden I get a hate comment, my whole world is gonna crash down? Because you don't have a foundation of understanding who you actually are at the core without all of these layers, without all of these, you know, we can also call them the shadows that we all carry within ourselves that we need to heal first in order for us to be able to actually know who we truly are. You know, so when you're saying the feminine side of strategy, I 100 % agree because that's so important that we see this

equally as important, if not even more in my opinion, than actual masculine strategy and the applying of the word.

Christian
Yeah, I mean, it's that's it's like the the epitome of life, you know, one is nothing without the other, you know, it's like feminine side of strategy is exactly as useless or useful as the masculine side. You know, it's like because what is the belief? I can do it. I can do it. I know. OK, super confident. I'm not doing gonna do shit. You know what mean? It's the same shit. You know, it's like, well, the result is the same. It's like it's not going to come out, you know.

Jessica Karwat
Absolutely.

Christian
So yeah, very, it's funny.

Jessica Karwat
I'm sorry.

You know,

there are some people who really thrive in only the masculine and the feminine might just be a small percentage and that's fine. I feel like the most of the world is built on that and it's fine. It works to a certain extent. But I believe as human beings, we're so much more complex. And, you know, I had this conversation with this amazing person I met online as well. She's a healer and she has all of these like multi-dimensional things within her that she offers.

And she was also saying, I've been applying strategy, everything I need to, based on if you were to just look objectively, I should be successful, and I'm not, and I'm not. And she knows both, the feminine and the masculine, which means there must be layers she's not seeing yet to what's actually blocking her success. And so it's really important that we, in my opinion, that we...

that we allow ourselves that space as well, which I think that's what I was saying before, like that space of that transition of, I no longer wanna be a vegan health coach, what do I wanna be instead? Instead of jumping right next to the next thing, which I do agree messy action is important to get to know yourself, but that space to just be, to get to know yourself is equally as important in my opinion.

Christian
Yeah, it's really cool. It's going to be exciting to observe how with AI, the landscape evolves, know, because with AI, AI is just like tech as any technology. It's just an amplifier, you know? So if you are already something, it's going to amplify that, right? And it's going to be a lot easier to start anything. Like I can be, I don't know, the biggest seller of tea on TikTok and Instagram if I wanted to in a year, right?

Jessica Karwat
Yeah.

Christian
But do you really want that? Right. So very, very, very interesting. You know, like doing that again, it comes back to like as within and so without, you know, I think doing that inner work, exploring yourself, making sure that what you're starting, you're really passionate and really care about, then you're on the right track. Yes, you're going to evolve. Yes, you're going to do this and do that. But, you know, just make sure you choose something that you love, you know.

Jessica Karwat
Yeah. Yeah. Yeah.

Exactly. And that's where like, when we talk about AI already, I was at an event at the beginning of the year in Dubai, and they were talking about how AI will become more more important and AI will substitute jobs. it's inevitable, it's already happening, right? It's already happening. But the thing that will stand out,

is something that you can't substitute with AI, which is connections, which is authenticity. Like, yes, there's going to be AI YouTubers and AI podcasts. It's already happening, right? They even have podcasts that is fully AI generated. But people will don't, in my opinion, I don't think, I don't think a lot of people will want that. Because the more this side takes over, the more people will actually

be wanting to have more real connections and more authentic conversations. That's what I think and that's what I hope, especially as coaches or people who like are here to heal people or to bring people together, that's gonna become even more important as this other side takes over.

Christian
100 % yeah, so I feel the same like people are really gonna see how there's gonna be a lot more noise online and You're gonna see much more quickly Who you resonate with because again, it's so much easier to put yourself out like but who do you put yourself out as? Right so that alignment that often to see that that just like that being human will become so much more apparent and important

People are going to care about that a lot more in the future. That's why I think getting into personal branding now is a good time, you know, because it's in a couple of years from now, there's going to be all kinds of things floating around the internet that are to some extent without substance, you know.

Jessica Karwat
Yeah,

yeah, absolutely. I agree.

Christian
Yeah, beautiful. So I'd love to shift the conversation a little bit towards technology, website branding, that kind of stuff. Because for me, it's always interesting to hear people's opinion on like, do you remember when you had your first website and how it looks now and how it feels like having a new website or having a website is always kind of putting a stake in the ground. like a new identity or a new version of yourself has been made manifest.

put out there. So do you remember these points in your life where you're just like, yeah, I had like three or five or I don't know how many, but like I remember because this shift happened, that shift happened on the brand or website side.

Jessica Karwat
Yeah, sure. It's interesting. I do remember when I first launched my first program. I didn't have a website. It was on Mailchimp. You could create like a landing page on there. It was the most basic thing ever. Just a picture of me and some... I remember it was like my brand colors back then were like pink and, you know, purple. And I had my first like brand photos with my friends.

And that was the most simple thing, but it converted a lot of people because I do think a website is important, but a website, how I see it is only an amplifier of your brand on

on any other platform, right? So to me, my website has never been the number one thing I want people to look at first. I first want them to see my content. I first want them to connect with me in another way. And my website is like, it shows all my work. It shows how you can work with me. It shows my achievements and all that kind of stuff. And so I know throughout the years, I had a website which was very, very simple. I think I made it even myself. I don't remember.

⁓ and then, ⁓ it was mainly, you know, as I said, like it been about me and then my program and I had like one main program for a long time. And then I hired one person, ⁓ like a couple of years after who changed my website alongside my branding. Cause I ended up

calling my company something else and she professionally designed it with, you know, I had new pictures taken and everyone, and I still have this website because it still actually represents everything I'm about. And everyone who ever goes on that website actually loves it. They are like, it's so beautifully designed, the pictures, the font, blah, blah, blah. I no longer work with that designer, but I was able to edit things myself along the time.

And yeah, I think it's so interesting because there are people who don't care. My business coach, she is a millionaire, multi-multi-millionaire. She has no website. She has landing pages and they're the most simple things ever. She doesn't care because she says it's not important for her. She makes lots and lots of money without a website. And then there's other people who say it's really important. So I think, again, it's strategy. You know how you shine the best.

I know I sell best when people spend time with me, when they trust me, when they have a connection with me. And the website is just an amplifier of them, you know, afterwards, maybe checking testimonials, blah, blah, looking at those things, but not really website first and then, you know, that way. So usually it's the other way around for me, whereas for some other people, they shine through that. And that's about you figuring out what works best for you and what strategy feels the best for you, if that makes sense.

Christian
Yeah, yeah, totally. We have a lot of people that come that are super successful on social and they don't have a website. They just work with link trees and certain builder tools or like a stand store site, something like that. And at some point they're like, I kind of want a home for all this kind of stuff, you know, because it's not as flexible. I get that like, cause yeah, you want to give people

Jessica Karwat
Thanks

Christian
a place where you can just land, just chill here, kind of like a living room. You know, it's like, instead of putting them into like, you go to the bathroom, go pee now. You know, it's like, it's like, it's a different energetic approach, but yeah, I definitely think, you know, people want to get to know, like, and trust you. And first that happens on the content side.

Jessica Karwat
Yeah.

Yeah, exactly. And I also think like, especially in a world like today where we are so bombarded with a lot of information, the quicker you can get a person to see what you're about, the better, right? So I do think sometimes just having a link there that immediately leads to the thing that you're offering right now or the masterclass that you're doing. It's a lot better instead of them having to look for it. Like they lose interest. People don't have a lot of attention today, right? And so like,

Christian
Very quickly,

Jessica Karwat
Every person that is big is going to tell you, don't overwhelm the people with millions of links. Just have one link there that you can go to, or two or three. But it's very easy to, like, look at it rather than, you know, them having to find what you're about because that makes the process. They will forget about it. They will forget about you because it's so much, it just takes so much more time and effort in their mind. And you know how we scroll, like, it's so quick that we, you know,

the easier you get people's attention to debate.

Christian
Yeah, totally. That's why things like, you know, many chat, chatbots and like these, you know, DM automation tools work because they just make it easy. It's not that you want to be, I don't want to be a robot, but like if I see a post and I vibe with that person, whether it's a carousel or real, whatever it is, and I comment a word and I get like a guide that is like the extension of what the message that she has on them. I like, yeah, I'm all for that because it's easy rather than...

Jessica Karwat
Yeah.

Christian
Go to my website and look on the resources and then go there and it takes forever to load and then I need to find the thing to opt in, you know, versus like one word. I have it in my inbox. I'll look at it later.

Jessica Karwat
Exactly.

Exactly, exactly. It's so much easier. Sure.

Christian
Yeah,

beautiful. Well, I had a couple more questions in terms of your personal, you know, daily routine. Like, there anything that you do on a daily basis that helps you to stay in alignment? What kind of tips do you have for us there?

Jessica Karwat
I love that question. I recently made a training for my clients on that because my opinion about routine changed quite a lot. I want to say the first couple of years in my business, I was like the most routine person ever, which meant like, know, 6.30 I wake up, 7.00 I'm at the gym, know, 8.30 I'm walking home, 9.00 I'm having breakfast, 9.15 I'm starting work, like...

Super super like everything, you know structured and I realized how much stress it gave me I would like be so annoyed if like my partner needed five more minutes to like tie his shoe or You know like those small things that like would really add more stress to my life Rather than it making it easier for me. And so I had to ask myself Well, do I want a routine that enhances me or it stresses me?

Do I even want to routine in the first place or do I want to have my, I want to say tools in my toolbox and I can always grab onto a tool that feels good in that day that I know I have available at that time, rather than having like a three hour morning routine where I work out, I meditate for five hours, you know, all of these things that like, if it stresses me out more, I don't want that. And so the way that I do it now is I try to work out.

like I want to say six times a week. So I do in the morning either go to the gym or if I do yoga or anything like that, that is my thing that like is non-negotiable for me. But anything else with like meditation, journaling, you know, I do tapping, I have my own somatic practices that I do when I feel like I need, you know, to heal myself through a block or anything like that.

I add them into my day as well. So it's not just like, I do it in the morning or do it in the evening. I, because I'm a business owner and I have my own freedom and I have my own schedule. I see it as part of my job to like, if I want to regulate myself in the middle of a day at 12 PM or go on a walk with my dog or, you know, shake my body or, or do a breath work. I do it because it's part of who I am. It enhances me rather than I feel like it's an additional thing I have to do, you know, in the, you know,

after work hours. So that's why like for me flow is important. On top of that, of course, also with the menstrual cycle, it changes for me, even my workouts. Like I don't work out during a certain time in my cycle. I take it super, super slow, super easy. And I think the most important thing is also just like how it is with everything, health business, is to not just follow something that everyone else is following because it works for them. Like...

Some people need more rest. Some people do better working to, you know, working out high intensity for 20 minutes. Some people do better doing yoga. ⁓ it's really important to like understand how you work, how your nervous system works, what enhances you. ⁓ so if, you know, if someone's listening and they don't have a routine or want to build that, I think rather than doing that is actually getting to know yourself first and realizing what actually works for me. You know, what is it that enhances we.

me, what makes me feel the best, and then build on top of that, rather than having all these things that you're doing in a day, ticking off a box, believing, oh, this is what's going to make me happy. But actually, you feel more stressed or miserable at the end of the day, because it's not actually the thing that you need in that moment, if that makes sense.

Christian
Yeah, beautiful. Yeah, I think it's a great way of saying, you know, you need to, again, also within your day rituals, find your alignment, your equilibrium, and it changes. Again, don't be too strict about it, but yes, definitely have some sort of structure and routine. yeah, I appreciate that. And what currently, you know, who or what inspires you the most in your entrepreneurial or spiritual journey currently? you have anyone that...

Jessica Karwat
Exactly.

Christian
Just like, yeah, I think about this person all the time because...

Jessica Karwat
So that's a good question. don't think in terms of my, I don't think it's necessarily just entrepreneurial. Like I don't see my business as a separate entity from myself. I, the way that I, that I, that I started to shift my, my life is into focusing on becoming the best version of myself.

⁓ that means like, if I'm the best version of myself, I know that my business is the best version of itself that it can be because I'm creating it. ⁓ if I'm the best version of myself, I know my relationship is at a good place. Right? So like, I, instead of focusing too much on like, ⁓ you know, this entrepreneur is doing it that way. So I need to do it that way. I look at people and I, and I wonder like, who are they? Like,

How do they deal with challenges? How do they deal with sad backs or what's about them? Like what's different about them, not about what they do, but who they are. How do they show up? How do they navigate through life? So that has been a huge shift for me of like focusing really on becoming the best version of myself rather than thinking so much about business results because I do think

your business results are again, a result of how you are showing up and who you are being. And so I do have people that are really admire, but it's not specifically just one person. It's more when I go through live phases, it's more of like, I get inspired by their mindset. I get inspired by how they're carrying themselves, rather than by what they're doing, if that makes sense.

Christian
Yeah, totally. So a little deeper question now, what are three words you want people to know you for after you leave this physical plane? And feel free to think for a moment.

Jessica Karwat
Wow.

You ask what do I want people to know me for?

Christian
Mm-hmm.

Jessica Karwat
I think one of the biggest things that came through is my heart. It's like I deeply connect with people and there's so much, so many unhealed people in the world, so much trigger in the world, so much hate. I've been having a viral video on YouTube go viral the last couple of days and...

And most of the comments are positive, but a lot of them, not a lot of them, like I want to say, you know, I've got like five, maybe, hate comments. Like people that just don't know me say things that, you know, and it hurts. Of course, the first thing that is like, you don't even know me. Like why are you saying that? And I wish more people would look...

beyond the words that are being said and look at the person and not only for me but within people too, like when you truly see a person for who they are rather than what they do or what they said, you know? So that's what I wish, but not only for myself but truly for everyone that interacts with everyone. The other thing is...

The other word that came up is integrity. It's really this like.

truly embodying the work that you are about. That's what's really important for me is this like, hey, when I say I care about you, I care about you. And being okay with even if I do have my boundaries to protect myself doesn't mean I no longer care about you. I'm still in integrity. So that means like, if for example, I teach, you know, healthy boundaries or protecting yourself or, you know, saying no, even though you want to say yes,

but I don't do it myself, I'm out of integrity. And so there is this like, that's what's really important for me that if I truly say it, I embody that to you and I mirror it to the people that are in my life. And the third word.

Hmm.

The third word that comes up is belief. guess like in a way I would love the biggest block I see in people is that they are not believing in themselves. And I have so many people that like, see so much potential in them and I see how amazing they are and how they could change the world. And when I tell them that, they're like, really? Like, do you really think that?

And I think that's the thing that I think most of us, we struggle with. It's like, we can hear it from other people, but unless we don't truly believe it and feel it, it's always going to block us in some kind of way. Right? And so I do think what I wish is that when people enter my world in any way, it doesn't even have to be through client, but just listening to, seeing one video and never seeing me again, like it doesn't matter. But that they at least have this feeling of like, now I believe in myself, like just a little bit more that...

I am good enough that I'm capable that I can follow my dreams and I can create this life that I dream of.

Christian
Yeah, beautiful. I love that. Sounds like these three words and the explanation thereof is the perfect definition of the spiritual entrepreneur.

Jessica Karwat
Yeah, I love that.

Christian
It's funny how sometimes these values are very much like congruent with that, you know? Very cool. Well, we're coming at we're coming up towards the end of the podcast. And I'd like to always give the last part over to, you know, our guest and really ask them like, what's your what's your future goals? What's your vision? Like, what are you looking to call in in the coming years?

Jessica Karwat
Absolutely. Yeah.

So that is also for my personal life or, or business or yeah.

Christian
Yeah Any any

how you shape it personal business because again like spiritual entrepreneurs can I it's very close together, you know

Jessica Karwat
Yeah. Because everything has been shifting so much in my life. I think for me...

It's, I would love to connect with people more in a physical sense. So I've had a retreat last year that happened in Spain, which was a wonderful experience. literally had people flying from the States, from all around the world. And I realized how powerful personal, like physical connections are.

it's a layer deeper than what you can create in an online space, of course, which I'm sure you know. So my biggest vision within me and within what I'm creating is to bring all these powerful women together into a space, into a physical space and have those incredible events that are going beyond what you can even imagine. Like when we as women come together and

we bring our energies together. There's so much healing and transformation and like shifts that can happen that is just like beyond words. And I've seen it and I would love to create it on a much bigger scale. I will create it on a much bigger scale. And really just, you know, for me personally, of course, like

get my message out there even more. for me right now, because I've shifted everything in my business, is really start having a much bigger audience so that people can hear the things that are truly gonna help them. Because I know how it feels to feel stuck. I know how it feels to feel like there's something wrong with you. I know how it feels to feel like you wanna give up. How you're doubting yourself, how...

You're burned out, you're tired, you're exhausted. And I want these people to finally see like, you're not the problem, right? It's not you. there's quick shifts can happen when you have the right support. And so I do wish to have a bigger scale of an audience so that more people can find this work and to truly believe in themselves again and see that they're capable of creating.

their dream life and their dream business truly.

Christian
Beautiful. I love that. Thank you so much for sharing all your wisdom, all your heart. And then last question, where can people find you and how can they get in touch?

Jessica Karwat
Yes, so I'm pretty much everywhere. So Instagram, I have two Instagrams at the moment. I'm growing my other accounts. think you reached out to the three. I am Jessica Karwatica Carvad. I have a second one that I'm growing at the moment. YouTube, Jessica Karwatica Carvad, you just type it and you will find me. TikTok, Jessica Karwatica Carvad. And there I also have two accounts. One of them is no longer active. So you might find another account growing another.

as well. And I also have my own podcast, which is for female entrepreneurs, which is called Transform with Jessica Karwat and Facebook. Yeah, everywhere. So if any question comes up, if anything that inspired you to reach out, like I love having conversations, feel free to send me the Of course, my website as well, womensacademyoftransformation.com. Yeah, lots of places to find me.

you

Christian
Beautiful.

Yeah, thanks so much. let's check out what you come up with in the future. We're excited to be part of your journey. And thanks so much for being here and sharing all the heart and wisdom and your transformation, which is so powerful because I think it really brings a space of vulnerability to see for people that is not visible, right? You know, part of...

Jessica Karwat
Thank you so much.

Christian
What I'm trying to do with this podcast is kind of look behind the scenes like how you running your business? are the tools? What's going on with the person? know, so it's really cool that you gave us that insight today and we really appreciate that.

Jessica Karwat
Thank you so much for having me. I had a lot of fun. I love this type of stuff. So thank you for giving me that space to also share my story. I really appreciate that. Thank you.

Christian
Amazing, you're welcome. All right, thank you.