Greg Wasserman: Podcast Strategy, Authentic Growth & Turning Conversations Into Clients | Ep38

"Life is about Time & Relationships, as you never know where one conversation may go." Greg Wasserman doesn't just believe this—he proves it every day, in his personal and professional life.

As a Strategic Connector, he helps unlock new opportunities by turning relationships into revenue. His work spans SaaS, digital media, and podcasting—helping PLG SaaS companies build community-driven growth, guiding organizations in developing strategic partnerships, and consulting businesses how to use podcasting as a growth engine.

In this episode of the Successful Spiritualpreneur Podcast, Christian sits down with Greg Wasserman—a strategic connector, podcasting advisor, and believer that life is about time and relationships. With a background spanning SaaS, media, and digital growth, Greg shares why the secret to success isn’t hustle—it’s authentic connection and intentional strategy.

He unpacks how most creators fail not because of talent, but because they lack a clear plan—and how shifting from random content to relationship-driven creation can unlock exponential growth.

Greg introduces his core philosophy on turning conversations into opportunities, explains why podcasting is one of the most powerful tools for business development, and shows how spiritual entrepreneurs can align purpose with profit without losing their voice.

Whether you’re just launching your brand or reimagining your next evolution, this episode offers practical wisdom, grounded strategy, and a reminder that your relationships are your richest asset.

Connect with Greg Wasserman:

Follow on Instagram: @gwassermusc

Connect on LinkedIn: https://www.linkedin.com/in/gregwasserman/

Core Themes

• The power of relationship-driven growth in business and podcasting
• Why most podcasters fail without a clear strategy or long-term vision
• How to use podcasts as lead generation tools instead of just content channels
• The importance of authentic branding and integrating all parts of yourself
• Why repurposing podcast content is the key to sustainable visibility
• The necessity of building assets you own—like websites and email lists
• How clarity of purpose fuels consistency and prevents burnout
• Why being a spiritual entrepreneur means leading with alignment, not algorithms

Connect with Christian

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YouTube:
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Business Inquiries:
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Transcript

Christian
What's up, beautiful people. This is Christian from the Successful Spiritualpreneur Podcast. And today we have Greg Wasserman on the show and his maxim is that life is about time and relationships as you never know where a conversation might go. Greg doesn't just believe this. He proves it every day in his personal and professional life. As a strategic connector, he helps unlock new opportunities by turning relationships into revenue.

His work spans SaaS, digital media, and podcasting, helping PLG SaaS companies build community-driven growth, guiding organizations in developing strategic partnerships, and consulting businesses how to use podcasting as a growth engine. Connect with him on LinkedIn, because every big opportunity starts with a single conversation. You can find him on LinkedIn under Greg Wasserman with double S. Thanks for being on the show, Greg.

Greg Wasserman
Thanks for having me, Christian.

Christian
Love it. Well, I really enjoyed our chat we had before even hopping on this podcast. So I would love for you to just explain a little bit more how you found your passion for, you know, what you do today and how time relationship ties into that, especially when it comes to regards to podcasting, know, strategic partnerships and monetizing that as a creator.

Greg Wasserman
Yeah, so as you said, I stand by, life is about time and relationships. You have no clue where one conversation is gonna take you. And that truly encompasses a lot of what I do from a personal standpoint and as well as a business standpoint. I live a life of curiosity. So for me, it's always being curious about different ways of doing things and how do we think about, but also everyone's got a unique story, you you and I and just...

hearing your story, how you got into where you do, how you lead with love and everything about that is just very unique and that's the essence of you and that feeds me. from a business standpoint, being able to think about like, hold on, how can I connect to someone? And if you tell me something that you're pondering, interested in, trying to uncover from a business standpoint, and the way my brain always works is like, all right, who else do I know? What tool do I know?

How can I make a connection because good people should connect? But also, if there's a business opportunity, I'm like, Christian, you should talk to this person because I think there's business opportunity on their side or a business opportunity on your side. It's literally just how my brain operates. And when you lead from a how do I serve, how do I help you, how do I guide you, answer these questions.

It's it's it's carmatic. It's if that's a word, right? There's a karma component to it. But it also just it makes me feel good. And I feel like I'm living my true self.

Christian
Cool, I love that. Yeah, so let me get your synapses firing by telling you that my mission is to make love tangible in so many different ways, whether that's with the agency, with the podcast, or with the tea brand that I have. So what comes up for you when you hear that?

Greg Wasserman
So the tea brand, I'm like, okay, so direct consumer tea brand. What platforms, who would I know in that space? Who should you be talking to? Who should you be thinking about? How do you grow that tea brand? Who are the right people that you want in front of that based on your mission of love, right? So it's like the big tea companies are probably not the core user for you because you've gone the opposite route.

So it's like, right, who's the right person for that tea brand versus the big bigelows out of the world, right? So that's literally what my brain is firing and thinking about.

Christian
love it. Yeah. Thanks for sharing that.

Greg Wasserman
You know,

I'm thinking about the Burning Man LA event that I went to and the tea ceremonies that I had there going like, all right, these are his, this is probably Christian's people and that I can feel and I can relate to.

Christian
Yeah, very much so. And I think we're all just on a mission to awakening the planet and creating a new earth as we go along and as we grow. I want to tune back into, us about your gifts. How come you know so much about podcasting, how to monetize, partnerships, this and that. Where did that knowledge stem from?

Greg Wasserman
So I guess my background is in media sales. So I spent a decade and a half or so selling advertising. so when you've got a, in a sense, a widget to sell, right, you have to go find brands and agencies going like, hey, how do I help you sell whatever it is you're trying to accomplish for your brand or your product or your client with the solution I've got? Your solution's not going to be the solution for everyone.

It's not going to be the solution for today for that person as well. So it's just always understanding that it's like, look, this is what I'm offering, but truly I'm offering myself. How do we create this connection? Because most of us from our generation, like we don't stay within the same company for 40 years unless you're a solopreneur like yourself or is building it. But even then you could be five years later going like, you know what? I'm pivoting. I sold my agency.

No one has a crystal ball into any of that. So for me, it was always creating these connections. I was able to learn all these things about advertising. And part of what I learned in advertising was selling ads for podcasts. And so that kind of helped me in this career I'm currently in with podcasting. From there, always being a revenue generator, I've gotten other jobs. One of the jobs I got was

was a mobile apps company. And so we acquired mobile apps and three of those apps were in the podcast space. So that really gave me a learning of what the podcast industry is because I'm not a podcaster, I'm not producing, I'm not an editor, I'm not in anything on the technical side. I'm now a platform and my job is how do I help you Christian or anyone with a podcast grow their show, get found, be discovered. And that is really what I was doing. It's like, how do I help?

And so when you learn from a podcast industry standpoint, the three questions that podcasters care about, how do I get more distribution? How do I grow my audience and how do I make money? You start framing like, okay, well, if these are the three things that podcasters care about, how do I help answer those questions? And then it was just curiosity of not only the platform I was writing, but also all the conversations I was having daily with podcasters to understand.

how I could help them. How could I help them answer those questions? And that's truly just been where it's taken me into the current podcast space.

Christian
Beautiful. And what have you found so far on your journey that can help creators here on this channel to help grow their audience, grow their distribution, and monetize a podcast?

Greg Wasserman
Strategy the number one thing I would tell any podcasters have a strategy most podcasters don't have a strategy most are like I Want to go and talk to people or maybe they're like I'm good at talking to people So they're like I should do this and have a podcast, but they don't actually have a strategy to it most podcasters Sorry, yeah, podcasters don't make it past eight episodes so

They fade out. They don't realize the work that's involved. They're not growing their numbers. So they're getting discouraged because they're not seeing these numbers and they're putting all this time and energy because podcasting, even with all the AI tools out there, even with all the tech that you can go ahead and leverage, it's still a lot of work.

Take your show for an example, a pre-call, so that's time setting up the call with me, then a call, then it's the actual interview here that we've got, then it's all the assets thereafter that you're creating, the editing, like that is time and labor intensive. And so most people go in not knowing that, but also not having a strategy of like, why am I doing this? When I'm putting in all this effort, what is the purpose of this? And if the purpose is make money,

And the thought of making money is, want sponsors, I want ads, I'll grow this, I'll get it. That's not a real viable strategy for at least shows like yourself where it's an interview based or it's a solo show. And so if you have a strategy, understand this is an investment in my business. And the strategy is how is this component a piece of my business as opposed to I'm trying to make this as its own standalone, self-sustained, monetized.

unit of the business, you're missing out on actually what does this component do for your overall business. That is where most podcasters are missing out.

Christian
Hmm. Beautiful. Yeah. So, from, from our standpoint, you know, this podcast is really positioned to, you know, show creators and people who are at the intersection of entrepreneurship and spirituality to, you know, serve them with content. And, you know, as you can see that, you know, we also have the agency in the backend who can technically help anyone start their own business if they feel so inclined. Right.

So for us, it's more a component of like content creation, getting out there, distribution, and growing our audience. Yeah.

Greg Wasserman
Right, so if you look at the purpose for your show is how do I take this content that I'm putting out there and use it to show you, you need to have content in your website, we build websites, here's the whole piece. But we think about most creators, most business owners are like, why am I doing this? And so what I come back to from a strategy standpoint is, well, if you have 52 conversations a year,

What if the guests that you bring on your show, not all of them, but majority of them are potential prospects that you would love to engage with? In your case, you're like, all right, how do I get people who would want to get a website built? Not every person you're able to go ahead and qualify unless they're like, do you have a website? You could ask questions like, hey, do you already have a website? Ooh, you'd be a great person to bring on my show because now I have the opportunity to have a conversation with you and explain to you.

what would be the value of having a website and having Love Pixel being the one that builds it, right? So you're using it from a lead funnel, a easy way to connect, but also anyone that's listening to the show is going like, I liked what Christian had to say. I would love for him to go ahead and build my website. So there's so many different components of how you think about using a podcast that most aren't, they're lacking a strategy.

Christian
Okay. Yeah. Yeah, cool. mean, it started for me like that too, I would say without a lack of strategy. So, you know, I can definitely emphasize with anyone being there, but I think nowadays, yeah, when you start something, make sure you can stick with it. And yeah, you have to find your why for that.

Greg Wasserman
And I think that is a great piece that also from the podcast standpoint, but from a business, you have to, your strategy has to be, I'm doing this for the next year. I'm doing this for the next two years. Like I am full in on this. can't be one foot in, one foot out because that doesn't work with a relationship with a business. Anytime you have one foot in, one foot out, you're not fully invested and therefore you'll get discouraged.

Why isn't this working? Well, it's not working because you're not fully into it, right? So you can't say, I want a website, but you really haven't done anything to build this website to take the action of why I need a website to hire someone like you to build the website. Like I want a website, but you never get it done. Right. So you really have to make sure that you are consistent, committed. And when it comes to podcasting, it's all in the long tail.

And I mean by that is if you have a year's worth of content, a year's worth of conversations, that's a year of discoverability. That's year of honing your practice of improving your practice of having conversations of having your content engine. mean, podcasts truly are your content engine. It becomes your, your blog posts, your newsletter that becomes all these different tentacles that you are able to put out there. So your podcast truly helps you as a business owner.

A, be consistent with your business. Have the content, the marketing for it. But if you are thinking about it as a lever of, haven't gotten in sales yet, or I haven't gotten a sponsor yet, you're coming at it from the wrong way.

Christian
Yeah. So what are certain, do you have any like tips, strategies, frameworks that would help, you know, podcasts that are currently starting out or considering to start out or maybe have a podcast they have started already, but kind of give up on it? Like, like what's something that we can give them to make sure they, you know, find themselves and made the right decision.

Greg Wasserman
start going through the exercise of why am I doing this? Literally go through the three levels of why. Why am I doing this? Ask yourself again after the answer. Why am I doing this? And then uncover and go again. What's the deeper reason? That's usually what it happens. When I ask someone, why are you doing this? Oh, I love talking. I'm like, why are you doing this? What is the business reason that you're ultimately doing this? Most people don't understand that. So if you can go

What is the business reason I'm doing this? And if you don't know the answer, or if the answer doesn't tie back to a strategy, then start asking. You know, some people I talk to, they're like, hold on, you're right. I've never thought of using the guess that come on my show as potential prospects. That's an interesting way to think about it, right? So like, you don't know what to ask, and that's why.

people like me are here to guide you, but also there's resources to go ahead and find that. But at end of the day, start asking the why am I doing this? And if it's not tied to a business, like financial, but it's tied to love or spiritual, whatever, that is still tied to I'm giving something back, right? So if the business reason I'm doing this is so that I can share more love, I can share more

positive energy, whatever it is, then great, those are all valuable too. But why do you want to do that? Why do I want to share more love? Why do I want to share more positive energy? Is that because the more I can give back, like start understanding and asking yourself those questions, because it will all then tie back to your overall business and your being that will make you feel good, which will make the

effort you're putting in to your business, to your podcast, to anything you do, if you have it tied back to a why, you're like on those days that you don't want to do it, and you're like, I don't want to get out of bed. I don't want to be doing this. You're tied back to your mission statement, your why, and you're like, hold on. I know it's a pain to do this, but this is why I'm doing it. And if you remember those moments, you'll power through it or you'll find the motivation to actually keep going.

Christian
Beautiful and now as the next you know a couple minutes for the podcast I'd love to do a little exercise with you that I'd love for you to guide a little bit and that is to Just maybe analyze this podcast or whatever style or whatever feedback whatever you know like I want you to kind of like Do like a 10 minute coaching session with me on this podcast?

Greg Wasserman
Okay,

why are you doing the podcast?

Christian
So for me, the reason why I'm doing this podcast is because I'm super excited when people launch their own businesses. And part of this podcast is to give people the inspiration to do so.

Greg Wasserman
Why?

Christian
I feel that everyone has a message and something to give to the world that would very much fulfill them and they can make that a business too.

by start offering that in whatever form.

Greg Wasserman
Okay, so your podcast is a guide to a listener on why they should start this business.

Christian
Mm-hmm. Yeah, to become a spiritual entrepreneur. So basically it is, you know, a business, but also there's the spiritual component, which kind of like for me is like when you start a spiritual business or you are a spiritual entrepreneur, you're kind of like in alignment in many areas of your life, like because you're starting this business, not just for a business reason, but also for a personal passion, love reason, you know.

Greg Wasserman
So then, what do you hope a listener, or if we extract a listener, just a person who's engaging with your overall show content is gonna walk away with?

Christian
I really put myself out there to, for them to be inspired with executing an idea they've been waiting on, building a website or a brand or making something tangible that they have in their head, that they have had in their head for probably years, but never actually gotten around to execute.

Greg Wasserman
So then how do you feel your style of your show helps convey that and helps them accomplish that.

Christian
So currently the style of the show is mainly interviewing experts who have achieved something that they're passionate about, hence spiritual entrepreneur. It's a little bit more, right? It's not just like the passionate entrepreneur, it's the spiritual entrepreneur, right? So there's always this like spiritual component, like underlying just like I do things from a heart center point and just like ethical point. And things that are in alignment with me, like alignment is a big word.

But yeah, so based on these expert interviews, I, you know, give people that content so they can listen to it and be like, that's cool. if I've always wanted to be better in this regard or that regard, be more disciplined or start my thing in that way, you know.

Greg Wasserman
So then that is a core question you should make sure you're asking all of your guests. Right? Like where is, you mentioned alignment, you mentioned heart center. So how is it that you, guest or whatever, do what you do with alignment? How do you do it with heart center? And then tie it back to for our listeners. So if you break the third wall, sorry, fourth wall.

You're always going to go, for myself and anyone that's listening, what does it mean to be in alignment? So start asking those questions, you want anyone that's listening to this right now, right? You don't want to be a fly in the wall. You want to be in the conversation. You in a sense want to be Christian, and Christian is now speaking for you as a listener. Nothing's worse than

if you're listening to this, going like, I'm a flying the wall between Greg and Christian. No, you as the host are there to guide and speak for your listener, to speak to your listener so that they can go, I feel connected, not only to this show, feel connected to Christian, but also he's doing a great job in guiding this conversation. For me as a listener to walk away with the actionable pieces I need, the...

the goals that you want for your listener. That is always going to be a key piece.

Christian
Cool, yeah, I agree. Thanks for that. And I want to turn around the stick a little bit for you because I feel you have a great message to share and you've already done so. However, for example, I didn't find a website for you. So what's the reason you haven't put one up yet? And, you know, maybe people in the audience.

you know, can identify with that.

Greg Wasserman
Yeah, it's great one. So...

If we tie this back to why don't I have a website is also tied to why don't I have a podcast. Greg, you work in podcasting, you don't have a podcast. That's kind of funny, right? I never knew what my business reason was for having a podcast. If I'm coaching people on what is the business reason, why are you doing this? Otherwise it's a lot of work just to do a podcast. And that was very similar to the same thing of what is my

Website gonna be what is the purpose of a website? Is it to attract? People from from a consulting standpoint is it a resume so I can go ahead and get more jobs is it? Highlight me is as a podcast expert like I didn't know what that was wasn't until So I kept pulling those layers and pulling those threads as I try to figure out what it was And once I figured out what I want my website

purpose to stand for. I signed up and bought the domain name, which was in a sense a debate between myself and others. Like what should my website be? My partner, she did not like the name of what my website is. And so for those of you, I ended up going, it's meetgreggwasserman.com. Because I believe that life is about time and relationships. And I want you to meet me because I think that every conversation we could have

is gold because I don't know where that's gonna go. So I just want a website that introduces me to bring you in and listen and connect with me. But then the actual process of building it, overwhelming, I'll admit, this is why Christian, you run a company building websites, trying to figure out the color, the logos, like all those components, I just stopped.

I sat down one day and I'm like, what is it that I want to say? I'm like, I know what I want it to look like, but in terms of colors and visions and logos and images, like I don't have a whole plethora of headshots and everything else that I would put on the website. yeah, it just became, you know what? I created a link tree. The link tree has my calendar, but at the end of the day, I also just drive everyone to LinkedIn and that is it.

But for someone who coaches people, that a website and your email list are the only two things that you actually can own, yes, I should have one.

Christian
Cool. Yeah, thanks for being so transparent. And I think that's a process a lot of people go through. They're just like, Jesus, that is complex. Because when you create a website, it's basically you're incarnating a version, a persona of yourself. And when you actually create a website, because I was thinking the same thing for my own brand. It's easy to do for other people. When you do it for yourself, I saw this doing this for myself. like, who do they want to be?

We are humans, know, we're very multi-layered. have so many interests, so many, I can speak on so many topics, right? It's not just websites, SEO, briny, you know, I can speak about tea, I can speak about the Dow, I can speak about Burning Man, you know, it's like all kinds of stuff I can speak about, right? But who do I want to be, who do I want to be presented as online, right? And I think that's what I feel for you. The biggest block was is putting the foot down on one thing.

Right? whereas as a human, you can be multiple things and you can also, it's a, it's just a part of communicating that intelligently or broadly enough and specifically, you know, as needed on the website that you are all these, also, or primarily or secondarily, you know what I mean? So yeah, that's part of it because like, it's hard to put yourself down if you are more things.

Greg Wasserman
I think the other side is the person who's...

I'm all business is what I present, but I'm the guy at the club till two in the morning drinking, right? Like, well, I can't show my business side, my personal side. And that's the person who's trying to separate those pieces as opposed to the person who's like, hold on, I want to attract what, who I am. And so I'm being authentic. being truthful and going like, if I'm the person who's

having a good time, but I'm still really good at, let's say, wealth management, like, why can't those two things be coexisting at the same time together, right? And the mind is a person's basically going like, would I invest my money with someone who's doing that? And then it goes like, well, that's probably not the person you want. You want the person, you wanna attract the person that will look at you and go, you know what?

Mr. Beast, I love that guy and look at how successful he's been. And so that's my kind of person. That's who I want to work with as opposed to like, Beast, you're all suit and tie and I don't really trust that. also, you're just trying to figure out who are you trying to present and be an authentic with it. And that I think is the best way to do it.

Christian
Yeah. And also the hardest, you know, like it's, that's why this podcast called spiritual entrepreneur. You know, it's like, it's you like with one leg in one leg out, which you said, Oh, it's never good. But actually, you know, like we're in this time right now of human history where one leg in the matrix is great. And also one leg out the matrix is very great. You know what I mean? Like 50 years ago, you should have, should have had two, two legs in the matrix, you know,

But now we're kind of humanity collectively and individually we're stepping out of this and are like Yeah, like I can be myself and I can actually combine this I can offer wealth management or You know, we have another client that does like Ivy school Ivy school coaching so he gets like young students into these Ivy League schools and He was working for this organization for a long time

that does that professionally on a very big and large scale. And now he's like, you know what, I want to do that, but with more heart, like more. You understand? So it's like, you can bring those two worlds together. It's just a question of what are the two worlds you want to bring together? Put yourself out for it.

And you can even pull yourself out for multiple worlds. That's what I'm doing with myself. I'm putting myself out personally as the personal branding expert and also, of course, in alignment with heart made with love. Then agency side is more the execution of that personal brand. And then the tea side is more the spiritual side of my person. It's called One with Tea. You can look it up on Amazon.

It's called One with Tea because I want to bring people into the present moment for them to have a ritual with tea, for them to have a moment to be still and really realize I'm more than just a thinking mind, you know, or a robot or a doing thing or a guy that creates websites, you know, there's like so much more to spirit. And I think this will a lot of people.

And entrepreneurs are finding, especially when they get to this level of success where it's like, yeah, I got everything, but it's empty. Yeah, that's exactly that side that you're missing. You're living in the yang for way too long. You're missing the yin. So there's a lot of perspectives that I look at things in life on, especially from this divine masculine versus divine feminine or combined with divine feminine balance.

Greg Wasserman
I think you, what I gathered is the brand identity for your, your, your website. And so if someone's listening right now, they're like, okay, what is, know what my business is, but what is, how do I present this? Right. and that's similar to what I tell everyone. What I love about podcasting is you have to be authentic. Right. I may not attract someone listening right now could go, I really

vibe with Christian and Greg. Someone listening to me go like, I love Christian, Greg was a terrible guest. You can't be everything to everyone. But you can still be your authentic self. So how you decide to be who you are and presented from a website standpoint, who you are for myself right now and presenting myself as a guest, like that is authentically me. And that is the energy I want to put out that is who I am. And as such,

that's what you're gonna attract back, which is when you think about it, if you're listening, what is it that you want to attract? So if we go into how, what is my strategy, I'm guessing, Christian, when you sit down with any client from a website, what is the purpose of the website? But probably one of the questions is, is who are you and who do you want to present? Why do you want to present that version of yourself on a website?

and hopefully you push back and go, no, we should do a little more, we should add a little more spirituality, we should add some more flavor, some more color, some more authenticity to it as opposed to black and white.

Christian
Yeah. And where are you with your website in terms of colors?

Like is there.

Greg Wasserman
I've got a domain,

that's about it. I have a domain, that's about it.

Christian
Play it again.

Yeah, so you haven't really thought about it. makes sense. mean, black and white are always great colors to start off on because they're quite neutral, right? And then whatever you add to that, that is making the pop, the direction, the blue. I can totally see blue for you because blue is like the thinking. Like I can definitely see a blue something in the brand.

Greg Wasserman
Blue is my favorite

color, so blue is definitely a piece. But I've thought about, do I want the different sections of Greg to be a different color? So podcasting one color, the partnership and business side another color, the relationship broker another color. So I've thought about, do I do color themes based on the different modalities myself that I present from a business standpoint?

I don't know right now. It's a 404 broken page and I still just drive people to LinkedIn because that is in a sense the easiest way to connect. Building out a CRM so that you've got a lead funnel with emails. Those would be great thing. I highly recommend anyone that's listening. Don't do as I do. Do as I say, right? You should own an email. If nothing else,

It is just a place that you are able to gather users and connect with them however you want to connect with them whenever it is. you can build a million people on any social platform. Doesn't mean you get to reach those million people. Doesn't mean you get to communicate with them. And email is the easiest and best way that you can own your communication with whoever it is that you want to be able to communicate with.

Christian
Totally, yeah. There's this content creator online, his name is Dan Coe, and he has this quote, I think it's from somebody else, that says, build distribution and then build anything. Because once you have the audience, it really doesn't matter what you're going to build. And once you own the audience, even social media is like,

Instagram, you know, we had multiple clients that their Instagram account got banned because you know, they're into psychedelic space on the health space and sometimes Instagram is a little iffy about those topics. So it's like, boom, 20,000, 50,000 followers gone in a day, you know, so email is definitely king, still king. yeah, whatever you're creating out there, make sure you collect your email.

Greg Wasserman
I've run, so I've lost two jobs because algorithms changes. I was at one company, they were at the time the largest Facebook publisher doing 5 billion views a month. Facebook changed their algorithm and they went down to under a billion views. That's a huge hit to financials when you're now monetizing a fifth of what you were doing.

But as such, change the dynamic of the company, had to let people go, and then they had to figure out what are the new algorithms and build from there. But while they're doing that, there's financial hit. you have no clue what, and we look at TikTok, right? They're talking about batting nets. Like you have no clue when you aren't the controller of that information and that platform, what they may do, what they may change to your algorithm.

which all of a sudden changes your entire business. So making sure that you have a website with a lead funnel that gets you some emails is a key piece.

Christian
Yeah, beautiful. Well, I want to switch gears the conversation a little bit into just some personal questions. And one of them is now, now that we've talked a little bit about, you know, the spiritual entrepreneur, like what is your definition of the spiritual entrepreneur?

Greg Wasserman
authentic. Like, being authentic with who you are and how you're presenting yourself.

Christian
Hmm.

And why

do you think that is a superpower? Like why a spiritual entrepreneur is more successful than a passionate or a normal entrepreneur, if we can, you know, state it like that.

Greg Wasserman
because people are connecting with you for truly who you are. They can feel that in their soul, they can feel that connection, they can feel that vibe of like, you are this person. We don't trust the media these days, right? So trust is a big piece, but if you are authentic, if that is...

you don't know, right? Like, take certain people in the news that they're like, whoa, I had no clue that this person years later was doing all these shady things, right? But if you are authentic, if you are truly who that person is, that becomes a beautiful thing. Like, you don't have to worry about...

What is the news gonna find about me? What are people gonna talk about? Like you aren't living a life of lies because most of the time the lies end up crumbling and crashing and you've spent all this time building up a lie. But if you're authentic, if you are truly who you are and presenting that consistently to the world, knowing that it can change, you know, one day I may...

I may go on a journey, my eyes open up in a different way and it doesn't change the essence, it just changes how I'm viewing certain things, but that is still authentic me.

Christian
Beautiful. Yeah, I think that's a great picture you painted there, you know. So next question, who inspires you in the most in your spiritual and entrepreneurial journey currently?

Greg Wasserman
I'm part of, so there's a, there's a couple answers to this. There's the people forward network, which is an incredible, I guess, best way to look at it is a network of, of people who are only thinking about leadership and people forward leaders. and so being part of that and seeing all these amazing leaders, doing

How do we improve your lives? How do you improve the way that you lead, that you improve your office or the workforce or your internal? Seeing that is all incredibly inspirational because it makes me want to do better. It makes me want to learn. Curiosity in me is incredible. There's a guy, Ryan Berman, who's all about courage. So I get his newsletter. I use this as an example, everyone. If you've heard this, say it again.

Christian
Okay.

He was on a podcast a week ago.

Greg Wasserman
Your

podcast.

There you go. So Ryan, I love Ryan because he knows this. I'll text him. I don't listen to his podcast, but every Thursday I wait for his newsletter. And even some of the content I put on LinkedIn is from his newsletter. So I look forward to that leading with courage, his whole system. That is continues to open up me and tear down.

All of us have fears, right? So if you can live a life more courageously, that's only a good thing. My partner right now, I'd say she's helping me live this life because she's into all these different modalities, whether it's cold plunges and heats, spirituality, human design, all these different components that are allowing her to live more in alignment.

going back to your word of alignment. So we're always looking at how do I live more aligned with what my, whether it's my natal chart, whether it's my human design, whether it's whatever test I've taken that allows me to feel better aligned.

Christian
Beautiful. So coming back to yourself and what do want to stand for once you once you leave this physical plane? when like what do you want to be known for? What are three words you want to be known for?

Greg Wasserman
Wow, three words I to be known for.

Christian
good branding experience too.

Greg Wasserman
A giver.

relationship.

Yeah, definitely relationships. mean, that is it was a it was a former client's birthday a week ago. Sent him every year. He knows he's going to get a text from me. If not throughout the year, at least that one a day. he's like, Greg, I still use your quote to people about life and is about time and relationships. so being known as the person who cares about relationships that

takes the effort to stay connected, to make people feel good and have that consistency, that would be a great legacy because there is so much value in that. We as humans need connection. We're the only species that require, we can't live in isolation. We require connection. So relationships are truly, while they're fickle, your family may not be perfect, your life may not be perfect, but like...

relationships are what we crave, what the human connection is. So if you said Greg was a person who understood the value of relationships, that would be a beautiful thing.

Christian
I love that. Thanks for sharing that. So with that, we're closing out our podcast. And what are any last words you want to leave the audience with and where can people find you?

Greg Wasserman
I'd say this, since a lot of you that are listening are business owners, creators.

Podcasting? Have one. Website? Have one. But at the end of the day, start building your strategy of what you're trying to accomplish and then go do it. The overwhelming feeling is there, so ask for help. That is gonna be your biggest flex. You don't have to do this alone.

That's why Christian's here to help. That's why he's putting out this content. That's why there's so many other people out there that you can turn to. It is actually the greatest gift you can give because think about when someone asks you for help, how that makes you feel. So now, if you don't ask for help, if you spend so much time overwhelmed researching things, spending so much time in paralysis,

that you don't turn around and ask someone else for help. You are avoiding the possibility of giving a gift to someone and helping yourself at the same time. So I'd say for anyone that's listening, go do it, ask for help, and you're gonna do great things. Find me on LinkedIn, that's where I live, until I build a website, but LinkedIn, reach out, let me know you listened, would love to talk.

Christian
Beautiful.

Greg Wasserman
I have no clue where our conversation is going to go, but I it's going to be something beautiful.

Christian
Awesome. Thanks for sharing all that and the only thing I'd like to add What I love about websites Is the identity shift you see in people once it's online, know, it's kind of like putting a stake in the ground of like This is who I am. Right? That's why people who are not ready. They're not creating one, right? so with that

Greg Wasserman
I'd say

to that point, I love Brene Brown and so Brene Brown has the whole vulnerability hangover piece, right? So when I come on your show and I'm like, I can't believe I said what I said, it's now out there, just like a website, you're like, it's out there. But the nice thing is, is you can change some of that. It's malleable, you can change it, but like, stake it, you'll have that vulnerability hangover, you're like, ooh.

I can't believe this is my website. Everyone's going to criticize me. Everyone's going to say, but it's okay. Be true to who you are. And that's what's great.

Christian
Yeah, beautiful. Well, thank you so much for coming on the podcast. Such a cool conversation. Thanks for sharing all your wisdom, all your heart. yeah, I'd love to talk to you some more about branding website, maybe give you a little coaching for free or whatever we do. But you're an incredible guy that needs to be out there because you have your medicine, you have your message.

Greg Wasserman
There you go, I appreciate it, Christian.

Christian
All right, thanks for being on.